| "Quest for Ratings" | |||
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| South Park episode | |||
Butters reports on the celebrities, or lack thereof, seen around South Park |
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| Episode no. | Season 8 Episode 11 |
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| Directed by | Trey Parker | ||
| Written by | Trey Parker | ||
| Original air date | November 17, 2004 | ||
| Episode chronology | |||
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| List of South Park episodes | |||
"Quest for Ratings" is the 122nd episode in the Comedy Central series South Park. Its original air date was November 17, 2004.
Eric Cartman, Jimmy, Butters, Kyle, Token and Stan are taping "Super School News", a newscast airing on South Park Elementary's closed-circuit television system. Cartman and Jimmy play the leading roles as head anchors, Butters is the entertainment/celebrity reporter, Stan is a field reporter, Token is the meteorologist, and Kyle does sports. However after their news program airs, their teacher Mr. Meryl tells them that they did horribly in the ratings, trailing far behind Craig's home video show, "Animals Close-Up With a Wide-Angle Lens", which they consider pointless and banal. The news team then pledges to make a program that will be a ratings booster and gain the attention of all students. They rename the show "Sexy Action School News" and add flashy elements (in a parody of various infotainment shows), including random "Panda Madness Minutes" in which the newscasters spontaneously dance with pandas. However, nothing seems to work; although they beat Craig's original series, they fall behind his follow up "Animals Close-Up With a Wide-Angle Lens Wearing Hats". To get ideas, the boys decide to get high on cough medicine. They begin to feel 'stoned', then have weird hallucinations, seeing each other as monstrous grotesques (including Kyle having the head of a wolf and massive yellow eyes, and Cartman being a shapeless blob of fat). Prize-winning dogs on display, animated Mandelbrot designs, and tunnels of light with weird performance art displays at the end whirl through their brain and they stumble around town in a trance, getting higher and higher, conjuring up stop-motion animation images of bustling cities, blooming flowers, African dancers and imploding buildings before retiring to their room. Their notepads contain nothing useful (specifically, Cartman drew a circle and a squiggly line, and Kyle wrote down the lyrics to the Happy Days theme). Then Stan realizes that the video they were watching all night and concluded was the 'greatest show ever' while under the influence of cough medicine was Craig's show. They realize that Craig's show gets such good ratings because most of the school must be totally high on cough medicine. They then decide to produce a special report that gets cough medicine banned from school.
Soon after, the ratings drop and Craig's show is cancelled, as the children are no longer high and therefore no longer enjoy the show. To emphasize the importance of good ratings, the AV teacher then suspends Craig from school and requests the removal of his testicles. Satisfied with their results, the "Sexy Action School News" team discovers the curse of a successful show: each subsequent episode has to be just as good. Back in the writer's room, they come up with nothing and eventually decide to just bail.
With the recent release of season 8 on DVD, many of the mini commentaries revealed that much of the lack of ideas was because Team America: World Police, Trey Parker and Matt Stone's concurrent film, had just been through a long, grueling post-production and left the staff low on energy:
| “ | So, this episode marks a very special time in South Park history, because, this was the first time that we were officially... out of ideas. | ” |
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—Trey Parker on the DVD commentary for this episode |
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